Fractional Lifecycle Marketer
Senior lifecycle strategy, direction, and accountability inside your existing team.
Find where subscribers leave.
See how much subscriber loss is costing you, why it is happening, and what your team should fix next.
Subscription save summary
Total MRR saved
$124,680.25Recovered from at-risk subscribers
↗ +18.62% vs. previous 30 days
Active subscribers8,742↗ +12.31%
Churn rate6.21%↓ −1.18pp
Platforms I work with
Subscription and lifecycle strategy grounded in the stack your team already uses.
SKIO
recharge
loop
KlaviyoPartner
Give subscribers a better option.
“Too much product” can lead to a skip, a new delivery schedule, or a product swap. Those options keep the subscriber in control and give the brand another chance to retain the relationship.
Change frequencySkip next orderSwap product
Too much product?
Choose what works better for you.
Illustrative subscriber experience using real email creative.
Ways to work together.
Start with a focused diagnosis or bring senior lifecycle direction into your team.
SUBSCRIBER GROWTH SPRINT
How the Sprint works.
Every recommendation is connected to evidence, economic impact, and a practical next step. That is what turns an audit into a growth plan.
Audit
Review subscriber behavior, churn, cadence, lifecycle messaging, failed payments, cancellation, save, and win-back journeys.
Quantify
Connect each retention leak to subscriber value and revenue opportunity. The data sets the priorities.
Strategy
Turn the findings into a prioritized 90-day roadmap your team can execute, measure, and improve.
What I review.
This is broader than an email review. The goal is to understand how the subscription program works as a complete growth and retention system.
Subscription economics
Retention curve, churn timing, order cadence, subscriber value, save rate, and the revenue impact of priority leaks.
Subscriber journey
The experience from acquisition and first order through onboarding, renewal, cancellation, failed payment, and win-back.
Lifecycle messaging
Email and SMS touchpoints, timing, segmentation, message gaps, automation logic, and the job each communication should do.
Growth opportunities
Cancellation prevention, save offers, failed-payment recovery, product education, cross-sell, replenishment, and reactivation.
Prioritized 90-day plan
Clear recommendations, opportunity sizing, campaign and flow plan, KPIs, owners, and sequence of execution.
What you receive.
Async-first by design. Once access is confirmed, I complete the analysis and deliver the diagnosis, opportunity sizing, and 90-day plan. We finish with one focused strategy presentation.
01 Full audit and findings report
02 Subscription economics and opportunity sizing
03 Prioritized 90-day roadmap
04 Campaign and lifecycle flow plan
05 Final strategy presentation
Who is this for?
I work best with brands that already have customers, useful data, and a retention problem they are ready to solve.
This is for you if...
- You already have an active D2C customer base.
- Subscription or repeat revenue matters to growth.
- Your data shows a problem, but the cause is unclear.
- Your team needs a clear order of operations.
This is not for you if...
- You only need someone to fill an email calendar.
- You want generic best practices.
- You are looking for a full-service creative agency.
- Your team cannot act on the findings yet.
Retention includes the entire subscriber experience.
Product experience, offer structure, delivery cadence, customer support, subscription economics, email, and SMS all shape whether a customer stays. I review how those parts work together and where the experience breaks.
Subscriber behavior
Revenue impact
Journey gaps
Execution priorities
Tell me what is happening.
Share a few details about your program. I will review the information and confirm fit, timing, and the exact next step.
1
You submit the details of your subscription program.
2
I review the program, data readiness, and your biggest retention problem.
3
You receive a direct response with fit, availability, and next steps.
Sprint request
Reviewed within 1 business dayQuestions about the Sprint.
What access will you need?
Read-only access to the platforms that hold subscription, order, customer, email, SMS, cancellation, and failed-payment data. I confirm the exact access list before the project begins.
Does the Sprint include implementation?
Implementation is scoped separately. The Sprint delivers the diagnosis, opportunity sizing, roadmap, and production plan.
Do we need several meetings?
The engagement is async-first, followed by one focused strategy presentation at the end.
What happens after I submit?
I review your program and the problem you described. If the Sprint is a fit, I send availability, scope, and the payment link. Every request receives a direct answer.